Senior Digital Marketing Manager

Location: Full-time onsite at the World Headquarters in Springdale, Arkansas; applicants must reside in the United States.

Company

hirify.global is a large food company developing consumer brands and enterprise marketing capabilities.

What you will do

• Lead consumer journey strategies and CRM lifecycle programs across acquisition, onboarding, engagement, retention, and loyalty.
• Guide audience segmentation, personalization, contact strategy, testing, first-party data use, measurement, and governance.
• Own roadmaps for brand websites and digital experiences, including content strategy, user experience, SEO, conversion, and performance optimization.
• Develop integrated activation plans across CRM, websites, email, social, and online advertising.
• Lead cross-functional and agency initiatives, influence senior stakeholders, and coach marketing team members.
• Evaluate practical applications for AI-enabled marketing and commerce capabilities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 8+ years of progressive experience in digital marketing, CRM, consumer experience, or a related discipline.
• Experience with consumer journey, CRM, segmentation, personalization, owned digital experiences, website content strategy, and performance optimization.
• Strong strategic, analytical, communication, presentation, stakeholder-influence, and team-coaching skills.
• Must reside in the United States and work onsite in Springdale, Arkansas.
• Visa sponsorship is not available.

Nice to have

• Experience in consumer packaged goods, retail, or another high-volume consumer business.
• Experience with Adobe Experience Manager, Adobe Journey Optimizer, or Workfront.
• Experience applying AI-enabled tools to marketing workflows, content, or consumer experiences.

Culture & Benefits

• Full-time first-shift position with onsite collaboration at the corporate headquarters.
• Paid time off and 401(k) plans.
• Health, life, dental, vision, and prescription drug benefits.
• Relocation assistance may be available.
• Responsible use of approved AI tools is expected, including protection of sensitive information and validation of AI-generated outputs.