обновлено 3 дня назад
Senior Integrated Marketing Manager
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Integrated Marketing Manager (Education Technology): Managing full-funnel marketing execution and performance for university partners with an accent on campaign operations, partner growth, and cross-functional optimization. Focus on analyzing funnel KPIs, leading testing and launches, coordinating stakeholders, and improving scalable marketing outcomes across higher-education programs.
Location: US - Remote
Company
is an education technology company that helps regional universities launch and grow online programs for modern learners across high-demand fields.
What you will do
- Own day-to-day execution and full-funnel performance for assigned university partners.
- Coordinate campaign execution, asset reviews, approvals, performance updates, and partner communications.
- Translate integrated marketing strategies into actionable plans and monitor leads, applications, enrollments, and retention.
- Lead performance optimization, testing, new program launches, and cross-functional workstreams with analytics, channel, creative, and SSC teams.
- Support Directors and Senior Directors with strategic planning, escalations, partner reviews, and continuity of execution.
- Ensure assets meet partner brand standards, value propositions, compliance requirements, and contractual commitments.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5–7+ years of experience in integrated marketing, account management, or campaign execution.
- Demonstrated success managing partner or client accounts with measurable outcomes.
- Strong analytical, execution, and cross-functional collaboration skills.
- Ability to manage full-funnel performance and provide insights, optimization recommendations, and execution guidance.
Nice to have
- Experience in higher education or enrollment marketing.
- Experience leading cross-functional projects, pilots, and initiatives.
- Advanced fluency in paid media, SEO, email, and analytics.
- Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms.
Culture & Benefits
- Remote work arrangement within the United States.
- Work supporting access to affordable online education and university growth.
- Collaboration across marketing, analytics, channel, creative, and student support teams.
- Equal-opportunity employer supporting a diverse and inclusive workforce.
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