Brand & Digital Director, Sam’s Club Customer Team

Location: Fayetteville Sales Office, United States

Salary: $144,000–$190,000 per year

Company

Procter & Gamble is a global consumer goods company with a portfolio of brands including Pampers, Tide, Charmin, Gillette, and Crest.

What you will do

• Own and execute digital growth and performance marketing strategies across Sam’s Club platforms.
• Develop offsite and onsite traffic plans, retail search strategies, digital content, and online merchandising programs.
• Integrate digital media, member insights, analytics, and performance marketing to improve conversion, traffic, iROAS, and incrementality.
• Lead A/B testing, structured experimentation, campaign optimization, and improvements to creative, ad copy, and landing pages.
• Build digital capabilities through training, upskilling, best practices, and evaluation of new platforms and retailer technologies.
• Develop shopper marketing activations across digital and in-store touchpoints and collaborate with P&G and Sam’s Club commercial teams.

Requirements

• Bachelor’s degree required; a Master’s degree or MBA is preferred.
• 8+ years of digital marketing experience, particularly in performance marketing and digital acceleration within FMCG.
• Experience with digital commerce, marketing technology, AI, algorithms, search strategy, content, and digital ecosystem management.
• Proven ability to deliver measurable business results and market share growth through data-driven digital strategies.
• Strong retail, media planning, media analytics, strategic, analytical, leadership, communication, and stakeholder management skills.
• Immigration sponsorship is not available; participation in E-Verify requires appropriate US work authorization.

Culture & Benefits

• Fast-paced, collaborative environment focused on digital growth and retail execution.
• Opportunities to shape digital activation strategies and build organizational capabilities.
• Total rewards include salary, bonus if applicable, and benefits.
• Equal employment opportunity and reasonable accommodation support are provided.