Senior Marketing Manager (CPG)

Location: Full-time onsite at the World Headquarters in Springdale, Arkansas; applicants must reside in the United States.

Company

hirify.global is a food corporation with a portfolio of consumer brands.

What you will do

• Own and evolve brand purpose, positioning, target consumer definitions, and competitive differentiation.
• Synthesize quantitative and qualitative consumer insights to guide positioning, innovation priorities, and go-to-market strategy.
• Identify growth opportunities and manage brand health, market share, performance, and investment priorities.
• Lead cross-functional coordination across creative, media, shopper marketing, social, digital, category management, and innovation.
• Develop annual brand plans and manage budget allocation, forecasting, ROI tracking, and spend reallocation.
• Manage, coach, and develop one direct report while overseeing agency relationships and creative strategy.

Requirements

• Bachelor's degree required; MBA is a plus.
• 8+ years of progressive brand marketing experience with demonstrated ownership of brand strategy.
• Strong analytical skills and the ability to translate consumer and market data into strategic recommendations.
• Experience leading cross-functional initiatives and influencing without direct authority.
• Prior people management experience or demonstrated readiness to manage and develop a direct report.
• Must reside in the United States; visa sponsorship is not available.

Nice to have

• Experience in CPG, food, or a comparably regulated or retail-driven category.
• MBA degree.

Culture & Benefits

• Full-time onsite work on the first shift.
• Relocation assistance is eligible for this position.
• Paid time off and 401(k) plans.
• Health, life, dental, vision, and prescription drug benefits.
• Responsible use of approved AI tools is expected, including safeguarding sensitive information and validating AI-generated outputs.