4 дня назад
Associate Manager - Brand Experience Marketing - Arby's
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Associate Manager - Brand Experience Marketing - Arby's (Brand Strategy and Analytics): Monitoring and improving Arby's core business performance by translating performance, competitive, and consumer data into actionable recommendations with an accent on KPI tracking, campaign analysis, and in-market calendar optimization. Focus on quarterly situation assessments, post-mortems, Stage Gate measurement frameworks, and coordinating cross-functional follow-through.
Location: Atlanta Support Center, United States
Company
is a multi-brand restaurant company operating a portfolio of more than 33,300 restaurants worldwide, including Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC.
What you will do
- Monitor core and in-market performance, KPIs, competitive activity, and campaign results.
- Maintain forecast-versus-actual performance views and develop action plans based on results.
- Prepare weekly calendar and marketing performance updates, quarterly situation assessments, post-mortems, and ad hoc insight briefs.
- Support in-market calendar optimization and the Stage Gate process for the national calendar.
- Manage franchisee meeting agendas, deliverables, and follow-ups.
- Connect cross-functional teams and stakeholders to drive alignment and execution of recommended actions.
Requirements
- Bachelor's degree in business, marketing, economics, engineering, or a related field.
- 3–5 years of experience in strategy, analytics, brand marketing, consulting, or test-and-learn environments.
- Strong analytical skills, including experience with large, complex datasets and translating insights into action.
- Structured problem-solving, project management, organization, attention to detail, and follow-through.
- Strong written and verbal communication skills, including preparation of executive-ready materials.
- Proficiency in Excel, including pivot tables, SUMIFS, and INDEX/MATCH; strong PowerPoint skills; and experience with Tableau, Power BI, or similar tools.
Culture & Benefits
- Fast-paced, cross-functional environment involving internal teams, external partners, and leadership stakeholders.
- Test-and-learn setting with emphasis on measurable brand, guest, and business impact.
- Work is based at the Atlanta Support Center.
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