Senior Manager, Brand Strategy

Location: Charlotte, NC, United States. hirify.global prioritizes hiring talent in the Charlotte area; work arrangements vary by position and may be remote, hybrid, office, or field-based.

Company

hirify.global provides fast, reliable internet connections and customer experiences across twenty states in the Midwest and South, with a focus on expanding fiber optic broadband access in underserved rural markets.

What you will do

• Lead the evolution and internal adoption of brand strategy for flagship fiber and legacy DSL products.
• Own the brand narrative, identity system, tone of voice, positioning, messaging frameworks, and brand guidelines.
• Embed brand strategy across marketing, product, sales, customer experience, launches, and go-to-market initiatives.
• Guide integrated brand campaigns and storytelling across paid, owned, earned, CRM, e-commerce, PR, and internal communications.
• Define and monitor brand health metrics, including awareness, consideration, perception, engagement, and reputation.
• Oversee agencies and lead a team of brand and social media professionals, including the organic social media strategy.

Requirements

• 10+ years of experience in brand strategy, brand management, or integrated marketing, including significant strategic leadership experience.
• 3–5+ years of experience managing and developing high-performing marketing or brand teams.
• Experience developing enterprise brand strategies, positioning, identity systems, and messaging architecture.
• Experience translating business objectives into measurable brand growth and customer engagement.
• Experience with integrated campaigns, organic social media strategy, agency management, and brand performance analytics.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Nice to have

• MBA or another advanced degree.

Culture & Benefits

• Contemporary working practices supported by technology that keeps distributed employees connected.
• Comprehensive medical, dental, vision, and life insurance.
• Employee assistance program and paid time off programs supporting physical, emotional, and financial wellness.
• 401(k) plan with company match and additional voluntary benefits.
• Commitment to inclusion, belonging, accessibility, and equal employment opportunity.