Senior Director, International Commercial Performance & Brand Operations

Location: North Bethesda, Maryland, at the corporate headquarters. The role requires domestic and international travel 20–30% of the time.

Salary: $188,076–$221,266 annually, plus eligibility for an annual bonus and long-term incentive stock awards.

Company

hirify.global is a global lodging franchisor operating 7,500 hotels across 45+ countries and territories.

What you will do

• Develop and execute international commercial strategies across sales, revenue management, distribution, and demand generation.
• Translate corporate commercial frameworks into market-relevant plans and align regional leaders around execution priorities.
• Lead international brand operations, balancing consistent brand standards with meaningful local adaptation.
• Identify strategic partnerships, distribution channels, growth opportunities, and best practices to improve franchise performance.
• Coordinate with commercial services, brand, marketing, digital, technology, operations, and regional teams.
• Lead, coach, and develop the international commercial and brand operations team, including dotted-line regional leaders.

Requirements

• 8+ years of progressive leadership experience in strategy, consulting, brand operations, commercial strategy, franchise operations, or hospitality.
• Experience leading multi-regional commercial or operational strategies with measurable business impact.
• Experience working in complex, matrixed organizations and coordinating across regions and cultures.
• Strong understanding of global hospitality distribution, sales channels, and customer engagement strategies.
• Bachelor’s degree in Business, Marketing, Hospitality, or a related field required; an MBA or advanced degree is preferred.
• Ability to travel domestically and internationally 20–30% of the time.

Nice to have

• MBA or another advanced degree.
• Familiarity with commercial or operational platforms.

Culture & Benefits

• Medical, dental, and vision coverage.
• Paid holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious leave.
• Retirement and health savings benefits.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.
• Values include respect, boldness, speed, listening, curiosity, and integrity.