Manager, Brand Strategy & Activation (Fisher-Price)

Location: East Aurora, New York, United States; hybrid schedule with in-office work Monday–Thursday and work from home on Fridays.

Salary: $104,000–$123,000 annual base pay.

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences across a portfolio of franchise brands including Fisher-Price.

What you will do

• Define and evolve global brand positioning, architecture, messaging, and long-term growth strategies across franchise and product lines.
• Develop annual and multi-year brand plans aligned with content, product, retail, eCommerce, and experiential opportunities.
• Translate consumer insights, cultural trends, and audience behaviors into brand strategies, narratives, campaigns, and platform plans.
• Lead integrated brand activations across franchise moments, retail environments, eCommerce experiences, partnerships, and collaborations.
• Oversee brand assets, toolkits, visual identity, tone, messaging, and global guardrails for consistent execution across markets.
• Manage agency partners and collaborate with cross-functional and regional teams to deliver brand objectives and monitor brand health.

Requirements

• 6+ years of experience in marketing, brand strategy, franchise strategy, or brand building.
• Experience delivering integrated initiatives across content, retail, eCommerce, and/or experiential marketing.
• Strong strategic, analytical, communication, storytelling, presentation, and stakeholder-influencing skills.
• Experience leading cross-functional teams, managing agency partners, and developing culturally relevant campaigns and activations.
• Financial acumen with experience managing budgets or P&L at the brand or category level.
• Advanced PowerPoint and presentation skills, with proficiency in Outlook, Word, and Excel.

Nice to have

• Experience developing content and platform strategies for YouTube and digital ecosystems.
• Experience identifying white-space opportunities across new platforms, categories, and audience segments.

Culture & Benefits

• Collaborative, innovative, and performance-driven working environment.
• Flexible hybrid work model combining purposeful in-person collaboration with remote work.
• Comprehensive benefits and competitive total pay programs.
• Inclusive workplace focused on belonging, accountability, continuous learning, and employee wellbeing.