Director, Integrated Marketing Programs

Location: Texas, United States

Base salary: $170,000–$195,000 per year, excluding incentive compensation and potential equity grants.

Company

hirify.global provides cybersecurity solutions and is seeking a marketing leader to support global customer acquisition, retention, and expansion.

What you will do

• Own end-to-end integrated marketing and demand programs, including strategic planning, goal setting, ICP definition, deliverable tracking, and optimization.
• Coordinate campaign deliverables across global marketing functions, including content, tools, communications, branding assets, and campaign kits.
• Lead internal and external communications through newsletters, webinars, email outreach, social posts, and sales and partner enablement.
• Manage lead routing, follow-up, post-launch tracking, reporting, and SLA-based lead flow processes.
• Analyze pipeline, conversion, revenue, program ROI, and channel performance to recommend optimization and budget reallocation.
• Collaborate with Marketing, Product Marketing, BDRs, Sales, Revenue Operations, Product leaders, and the CMO.

Requirements

• At least 12 years of experience leading successful global B2B marketing programs.
• GTM experience in a partner-driven motion.
• Experience leading global cross-functional teams and managing program performance and optimization.
• Experience with budget management, annual planning, executive communications, and cross-functional project leadership.
• Experience using business intelligence tools such as Tableau, Domo, or Looker for dashboards and pipeline reporting.
• Deep expertise with Salesforce CRM, Marketo automation, campaign setup, lead scoring, nurture programs, 6sense, and multi-touch attribution; active use of AI tools for productivity is required.

Culture & Benefits

• Work with global marketing, sales, product, and revenue operations functions.
• Comprehensive and competitive benefits package.
• Potential incentive compensation and equity grants in addition to base salary.