VP, Marketing Strategy & Operational Excellence (AI)

Location: New York, New York, United States; hybrid role

Base salary: $195,000–$275,000 per year, plus an annual performance bonus

Company

hirify.global is an AI-powered advertising technology company providing an integrated platform for media, creative, and advertising intelligence used by global brands.

What you will do

• Translate company strategy into marketing objectives, OKRs, annual plans, quarterly roadmaps, and integrated campaign priorities.
• Build cross-functional governance across Product Marketing, Partnerships, Brand Marketing, RevOps, and external agencies, including documented briefs, SLAs, and planning lead times.
• Unify marketing and sales funnels and establish single-source-of-truth reporting across Salesforce, Marketo, DemandBase, and related systems.
• Lead data-literacy, data-hygiene, self-service reporting, multi-touch attribution, and automated dashboard initiatives.
• Direct the deployment of AI agents, API pipelines, automated workflows, and a centralized Campaign Performance Knowledge Hub.
• Improve commercial event operations, budget management, post-event analytics, team capacity planning, and employee retention practices.

Requirements

• 10+ years of progressive leadership experience in Marketing Operations, Revenue Operations, GTM Strategy, or Business Transformation.
• Experience scaling marketing departments in mid-sized B2B SaaS or digital media organizations with 500–2,000 employees.
• Strong capability in operational governance, process design, change management, structured operating models, SLAs, and project timelines.
• High competency in marketing technology architecture, Salesforce, Marketo, DemandBase, RevOps systems, attribution reporting, and unified dashboards.
• Strong understanding of API integrations, custom LLM agents, automated content workflows, budget management, agency retainers, and outsourced creative operations.
• Bachelor’s degree in Business, Marketing, Engineering, or an analytical field.

Nice to have

• MBA or advanced Agile/Six Sigma certifications.
• Experience transforming technology stacks using Salesforce, Marketo, or HubSpot.
• Experience in-housing or outsourcing agency retainers and leading department-wide operational transformations.

Culture & Benefits

• Five weeks of paid time off, 11 company-paid holidays, and unlimited sick days.
• Healthcare packages, mental health benefits, life insurance, disability benefits, and parental leave.
• 401(k) with matching and equity grants for new employees.
• Wellness benefits, learning reimbursement, volunteer time off, and company donation matching.
• Inclusive, multinational environment with more than 750 employees representing 60+ nationalities across 13 countries.