Director, Digital Marketing & Web Experience (SaaS)

Location: Toronto, Ontario, Canada; remote and hybrid options are available across most regions.

Annual base salary: CAD 138,200–181,400, plus potential bonuses, commissions for eligible sales roles, and benefits.

Company

hirify.global provides SaaS solutions for sales performance management and revenue optimization, helping organizations improve go-to-market strategy and seller performance.

What you will do

• Own the digital marketing strategy across paid media, SEO/SEM, website experience, landing pages, retargeting, conversion optimization, and account-based digital programs.
• Lead the website roadmap, UX, information architecture, accessibility, performance, CMS improvements, redesigns, migrations, and release governance.
• Manage paid media strategy, budgets, channel allocation, forecasting, agency execution, audience targeting, experimentation, and pipeline performance.
• Establish measurement frameworks, dashboards, attribution, funnel reporting, forecasting, and executive-level performance narratives.
• Lead the digital marketing and web experience function, including two direct reports and specialized agency partners.
• Partner with Marketing, Sales, Revenue Operations, Finance, IT, Product Marketing, Content, Creative, and Brand on growth initiatives and investment decisions.

Requirements

• 12+ years of experience in digital marketing, demand generation, growth marketing, web strategy, or performance marketing.
• 7+ years of people leadership experience, including leading teams, managers, or multidisciplinary digital and web functions.
• Significant B2B marketing experience, preferably in SaaS, technology, enterprise software, or a complex sales environment.
• Deep knowledge of paid media, SEO, SEM, paid social, display, retargeting, programmatic, content syndication, and account-based advertising.
• Experience with website strategy, UX, CMS management, CRO, accessibility, web analytics, marketing automation, CRM, attribution, and funnel reporting.
• Experience with platforms such as Google Ads, GA4, Google Tag Manager, Search Console, LinkedIn Campaign Manager, Meta, 6sense, Demandbase, Salesforce, Marketo, HubSpot, Looker, or Power BI, plus working knowledge of HTML/CSS.

Nice to have

• Experience in B2B SaaS, enterprise software, revenue management, sales performance management, fintech, or go-to-market technology.
• Experience with ABM, website personalization, intent-based experiences, multi-touch attribution, CRO experimentation, behavioral analytics, or major CMS migrations.
• Familiarity with privacy, cookie consent, GDPR, CCPA, accessibility, and web compliance requirements.
• Google Ads, Google Analytics, or HubSpot certifications.

Culture & Benefits

• Remote and hybrid flexibility across most regions.
• Medical, dental, and vision coverage tailored to local needs.
• PTO, public holidays, and dedicated volunteer days.
• Learning days, tuition assistance, and professional development support.
• Retirement plans and compensation aligned with market value.
• Equal opportunity workplace with recruitment accommodations available.