Growth Marketer, Silvie

Location: Hybrid in Toronto or Waterloo, Canada, with a remote option.

Salary: $90,000–$130,000 CAD base salary per year.

Company

hirify.global develops sensing technology for health, wellness, and safety, including Silvie, a camera-free home sensor that detects falls and tracks sleep.

What you will do

• Own growth for Silvie across search engines, answer engines, the website, conversion, publications, and customer acquisition channels.
• Develop SEO and AEO strategies so Silvie is visible for questions about keeping older adults safe at home.
• Improve the website experience, messaging, and funnel from first visit to sensor purchase.
• Plan and run experiments, analyze results, and scale effective initiatives.
• Track traffic, conversion, cost per customer, and other growth metrics, then act on the findings.
• Build a steady stream of relevant publications and PR coverage ahead of the January 2027 commercial launch.

Requirements

• Experience growing a product from the numbers up, with measurable results.
• Comfort working with analytics as well as marketing messaging and headlines.
• Hands-on approach to testing, learning, and improving growth initiatives.
• Ability to build a growth engine rather than maintain an existing playbook.
• Ability to work independently in a new role with broad ownership and direct access to the CEO.

Culture & Benefits

• Hybrid work in Toronto or Waterloo, with a remote option.
• Health, dental, and vision benefits.
• Fair base pay with an opportunity for equity.
• Impact influences compensation and career progression.
• A sensor for parents is provided at no cost.
• Inclusive and accessible workplace with accommodations available during hiring.

Hiring process

• Initial interview.
• Short case exercise.
• Final in-person interview with the CEO and team members.
• AI tools may be used in the hiring process alongside human review.