4 дня назад
Lead Digital Marketing Manager (SEO)
121 950 - 149 050$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Lead Digital Marketing Manager (SEO/GEO): Directing the performance, conversion, compliance, and discoverability of four healthcare marketing web properties with an accent on technical SEO, AI-answer visibility, and web governance. Focus on sequencing engineering delivery, coordinating design execution, measuring conversion improvements, and building a roadmap across competing stakeholder demands.
Location: Remote US
Salary: $121,950–$149,050 base salary per year, with potential bonus and incentive compensation.
Company
provides technology-enabled healthcare and digital care solutions across urgent, acute, specialty, behavioral, and chronic care.
What you will do
- Own the performance, conversion, delivery, and governance of four marketing web properties: SilverCloud, business..com, patients..com, and LiveHealthOnline.
- Direct the web roadmap and sequence website build and development work delivered by Engineering.
- Coordinate with the separate Design team on visual execution across the web estate.
- Improve technical SEO, GEO, and discoverability in AI-generated answers alongside conventional search performance.
- Manage cookie consent, tracking governance, compliance coverage, site speed, and core web experience measures.
- Measure conversion, demand, engagement, and roadmap performance while aligning competing stakeholder priorities.
Requirements
- 7+ years of experience in web, digital marketing, or growth with direct ownership of a web estate.
- Demonstrated success improving conversion metrics on owned web properties.
- Strong technical SEO experience and demonstrated engagement with GEO and AI-answer discoverability.
- Experience directing Engineering delivery without owning the engineering team or capacity.
- Experience with web compliance, tracking governance, consent management, and analytics.
- Ability to manage a roadmap across competing demands from multiple business pillars.
Nice to have
- Healthcare or other regulated-industry web experience, including accessibility obligations.
- Multi-property or multi-brand estate management experience.
- CMS migration or replatforming experience.
- Experience establishing GEO measurement without an existing baseline.
Culture & Benefits
- Virtual-first work environment with work-life flexibility, Summer Fridays, and designated Mental Health Days.
- Flexible personal time off and paid parental leave.
- 401(k) match and employee stock purchase program.
- Healthcare, dental, vision, and pet insurance options.
- Tuition assistance and access to telehealth, SilverCloud, Cleveland Clinic second opinions, and Calm.
- Culture focused on respect, inclusion, accountability, integrity, innovation, and collaboration.
Hiring process
- Interview process includes identity verification through Greenhouse Identity Verification powered by CLEAR.
- Completing identity verification is required to continue in the recruitment process.
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