Senior Digital Marketing Manager (AI)

Location: Hybrid role based in Mississauga, Ontario, Canada. Applicants must be based in Ontario and legally authorized to work full-time in Canada.

Salary: CAD 124,000–160,000 per year.

Company

Church & Dwight develops and markets consumer brands, with a focus on growth, innovation, collaboration, and continuous learning.

What you will do

• Lead the Canadian eCommerce growth strategy across retail and digital platforms, including assortment, retail media, search, promotions, merchandising, and advertising.
• Develop eRetail and Direct-to-Consumer go-to-market strategies for product launches, promotions, and sustainable growth.
• Build connected consumer journey strategies across the marketing funnel and optimize websites, social media, content, personalization, and conversion.
• Use analytics and performance reporting to identify growth opportunities, quantify consumer value, and guide investment decisions.
• Evaluate and implement digital solutions with Marketing, Sales, Analytics, IT, U.S., Global Digital, agency, and vendor partners.
• Manage and develop two direct reports while leading digital learning and capability building across the organization.

Requirements

• Bachelor’s degree in Business, Marketing, Commerce, or a related discipline.
• 7–10 years of progressive experience in digital marketing, eCommerce, and omnichannel strategy.
• Experience developing digital growth strategies, leading complex initiatives through commercialization, and launching products or major brand transformations.
• Proven people leadership experience and the ability to build high-performing teams.
• Strong knowledge of eCommerce strategy, retailer ecosystems, Amazon Retail Analytics, retail media, SEM, SEO, web analytics, personalization, social media, and performance measurement.
• Advanced Microsoft Office skills; experience with Power BI, Stackline, and digital analytics platforms is an asset.

Nice to have

• MBA.
• Experience with Power BI, Stackline, and digital analytics platforms.

Culture & Benefits

• Collaborative and entrepreneurial environment focused on growth, innovation, and continuous learning.
• Comprehensive health and dental coverage from the first day of employment.
• Wellness Spending Account and company-matched pension plan.
• Annual bonus opportunity.
• Educational assistance, tuition reimbursement, learning and development opportunities, and Employee Resource Groups.

Hiring process

• Applicants will be advised of their application outcome within 45 days of an interview.