VP, Growth Marketing

Location: Raleigh, NC with hybrid office attendance, or remote within the United States. Hybrid employees work in the office 3 days per week.

Salary: $305,000–$330,000 annually.

Company

hirify.global is a software company founded in 2013 that provides product experience and digital adoption solutions, with a mission to improve society’s experience with software.

What you will do

• Own demand generation strategy across paid search, paid social, SEO/GEO, content acquisition, and multi-channel campaigns.
• Partner with Sales, Product, Marketing, Customer Success, and executive leadership on pipeline, activation, and go-to-market priorities.
• Lead marketing website performance, conversion optimization, experimentation, lead routing, UX/UI collaboration, and demo experience improvements.
• Build attribution models, dashboards, reporting, and measurement infrastructure for pipeline and revenue decisions.
• Establish testing programs across acquisition, website, onboarding, and lifecycle growth.
• Build and develop a growth organization spanning demand generation, performance marketing, SEO/GEO, website, analytics, and product/lifecycle growth.

Requirements

• 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS.
• Leadership experience across performance channels and product-led or lifecycle growth motions.
• Proven ownership of paid search, paid social, SEO, pipeline generation, and measurable revenue outcomes.
• Experience with marketing analytics, attribution, website performance, or conversion optimization.
• Strong analytical and systems-thinking skills, including measurement infrastructure and data-informed prioritization.
• Ability to lead cross-functional teams and communicate priorities to executives and operators.

Nice to have

• Experience in product analytics, digital adoption, or developer and product tools companies.
• Experience scaling growth in hybrid self-serve and enterprise environments.
• Experience with SFDC, Omni, Clari, or AI-driven revenue analytics tools.

Culture & Benefits

• Values include Bias to Act, Hone Your Craft, The Team is hirify.global, and Maniacal Focus.
• United States benefits include employer-heavy health coverage with $0 premium options.
• Strong 401(k) match, equity, and flexible time off.
• Equal opportunity employer committed to diverse teams and reasonable accommodations.