Growth Marketing Lead (Web3)

Location: Hybrid in San Francisco or New York, with office attendance required three times per week

Salary: $180K–$220K, plus equity and bonus

Company

hirify.global provides Web3 infrastructure and developer tools for blockchain applications, supporting self-serve developers, enterprise customers, L2s, DeFi, and AI-enabled decentralized applications.

What you will do

• Own full-funnel visibility from self-serve signup through the enterprise sales flow, including lead quality and pipeline performance.
• Set the marketing channel investment strategy and defend allocation decisions with data.
• Re-rank ROI across paid search, paid social, SEO, AEO, lifecycle email, website, ecosystem, partner, and newly established channels.
• Evaluate and evolve the marketing tool stack and agency relationships based on signup and pipeline impact.
• Identify and test new channels and product-led growth signals in partnership with Product.
• Build and lead a growth team, including hiring and managing specialists and agencies.

Requirements

• 8+ years of growth or performance marketing experience at a B2B company serving a developer-focused audience.
• Experience supporting both self-serve and enterprise motions.
• Proven ownership of full-funnel measurement connecting spend, signups, and pipeline.
• Ability to rank, reallocate, scale, or stop channel investment based on ROI evidence.
• Experience managing agencies, marketing tools, cross-functional stakeholders, and new channel initiatives.
• Ability to work from the San Francisco or New York office three days per week.

Nice to have

• Startup experience building a growth function from 0 to 1.
• Experience building and leading a marketing team.
• Experience in crypto, Web3, or blockchain infrastructure marketing.
• Experience marketing an API-first or infrastructure product.

Culture & Benefits

• Medical, dental, and vision coverage.
• Flexible time off, wellbeing support, and mental health benefits.
• Home office build-out budget and gym reimbursement.
• In-office group meals and commuter benefits.
• Learning and development stipend plus company-sponsored conferences and events.
• HSA, FSA, fertility benefits, and 401(k).