Growth & AI Marketing Manager

Location: Remote, Ontario, Canada

Salary: CAD 90,500–107,000 annually, plus potential bonuses, commissions, equity, or other incentives.

Company

hirify.global provides scalable, data-driven software for fitness businesses, supporting club management, member engagement, and payments worldwide.

What you will do

• Design and ship automated outbound and account-based marketing workflows, including enrichment, personalized sequencing, intent monitoring, and campaign orchestration.
• Build lead-scoring, ideal customer profile, propensity, account-tiering, and intent-signal systems for enterprise, mid-market, and SMB segments.
• Maintain clean, deduplicated, and reliable CRM and marketing-automation data across Salesforce, business intelligence dashboards, and downstream campaigns.
• Automate seller and campaign operations such as lead routing, transcript-to-CRM updates, meeting-note drafting, and follow-up sequencing.
• Prototype and scale AI- and workflow-based growth plays using tools such as Clay, evaluate third-party vendors, and make build-versus-buy decisions.
• Partner with sales development, growth marketing, and regional teams across EMEA and APAC while measuring meetings, hours saved, SQLs, pipeline lift, and conversion improvements.

Requirements

• 5+ years of experience in growth marketing, sales development, or a related operating role.
• Hands-on experience with CRM and marketing-automation platforms such as Salesforce, HubSpot, or Marketo.
• Experience building workflows with Clay, Zapier, or similar tools and applying AI, LLM APIs, prompt engineering, or agentic workflows to business problems.
• Experience with enterprise account-based marketing, tiered account lists, intent signals, and sales-intelligence tools such as Sales Navigator, 6sense, or Warmly.
• Strong commercial judgment, experimental thinking, and the ability to turn ambiguous growth problems into shippable systems.
• Excellent cross-functional communication with sales development, marketing, and international teams.

Nice to have

• Experience in B2B SaaS or health-tech.
• Exposure to international or multi-region go-to-market operations across EMEA and APAC.
• Experience in a company with a dedicated go-to-market engineering or growth systems function.

Culture & Benefits

• Values-led culture centered on Best Life, One Team, and Growth Mindset.
• Open PTO policy and quarterly company-wide Days of Disconnect.
• Parental and pawternity leave, fitness reimbursement, and medical, dental, and vision coverage.
• Employee assistance program and Calm App subscription for employees and eligible dependents.
• Learning, mentorship, and professional development opportunities in an inclusive workplace.