Assistant Vice President, Marketing Automation & Analytics

Location: Toronto is listed in the position header; the role description states that the position is based in New York and requires at least four days per week in the office.

Base salary: $75,000–$110,800 annually. Target bonus: 15%.

Company

hirify.global's Credit group provides independent credit opinions, credit analytics, and related products and services for corporate, sovereign, financial institution, project, and structured finance markets.

What you will do

• Define the martech vision, strategy, and roadmap for the global Credit business.
• Own marketing technology platforms, including administration, configuration, integrations, governance, access controls, enhancements, and vendor relationships.
• Design and optimize automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworks.
• Manage marketing data architecture, campaign tracking, source attribution, taxonomy, integrations, data quality, and audience governance.
• Develop measurement frameworks, KPIs, attribution methodologies, performance analyses, and centralized executive dashboards.
• Partner with marketing stakeholders to deliver actionable insights, recommendations, and continuous performance improvements.

Requirements

• Bachelor's degree.
• 8+ years of experience in marketing automation architecture.
• Hands-on expertise administering, configuring, and integrating Pardot, HubSpot, or related marketing platforms with Salesforce and supporting technologies.
• Strong understanding of lead management, routing, and scoring processes.
• Experience with marketing intelligence and visualization tools such as Tableau, Power BI, or Looker.
• Strong project management, communication, collaboration, problem-solving, prioritization, and detail-oriented execution skills.

Culture & Benefits

• Hybrid work environment with regular in-person collaboration and typically four office days per week.
• Tools and resources support collaboration with global colleagues.
• Additional benefits are available to provide flexibility as needs change.
• Employees must disclose personal and related investments to the Compliance team, with holdings subject to Code of Ethics requirements and approved-broker rules where applicable.