13 часов назад
Campaigns Manager (SaaS)
115 000 - 125 000CAD
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Campaigns Manager (SaaS): Designing and optimizing multi-channel B2B campaigns that generate pipeline through paid channels, outbound collaboration, and demand generation with an accent on experimentation, intent data, and full-funnel measurement. Focus on building A/B testing programs, improving conversion from ads to closed won, and using AI and performance insights to increase campaign efficiency.
Location: Hybrid work from the downtown Toronto office three days per week. Work from anywhere in the world is available for up to six weeks per year.
Salary: $115,000–$125,000 per year plus a variable component.
Company
provides a SaaS platform for creating, sending, and measuring internal email campaigns through Outlook or Gmail, with engagement tools and analytics.
What you will do
- Lead multi-channel campaigns across email, social, content, events, and direct mail to generate opportunities and pipeline with the SDR team.
- Develop campaign messaging with product marketing and translate intent data into targeted campaign plays.
- Manage paid-channel execution and budgets with an external agency across Google and LinkedIn, while evaluating additional channels.
- Optimize the full-funnel journey from advertising and traffic through demos, sales-qualified opportunities, and closed-won revenue.
- Own campaign, pipeline, revenue, and conversion metrics, producing weekly insights and quarterly reviews.
- Build a continuous experimentation roadmap covering messaging, audiences, offers, channels, and outbound cadences.
Requirements
- At least five years of B2B marketing experience, including demand generation and paid campaign execution.
- Experience running paid channels such as Google and LinkedIn.
- Comfort with HubSpot, Salesforce, and Salesloft.
- Ability to work independently, test new ideas, analyze performance data, and make data-driven recommendations.
- Experience collaborating cross-functionally with sales representatives and go-to-market leadership.
- Ability to work from the Toronto office three days per week.
Nice to have
- Experience in a high-growth or SaaS organization.
- Salesforce, Google Ads, or HubSpot certifications.
- Quantifiable results from high-converting marketing campaigns.
Culture & Benefits
- 100% employer-paid benefits and a health spending account from day one.
- Stock option plan.
- Generous vacation package, summer flex days, one personal day, and one volunteering day.
- Five health days per year.
- Personal development budget.
- Accessible interview and employment support, with accommodations available on request.
Hiring process
- Applications and interviews are reviewed by the Talent Acquisition team.
- AI is used to take interview notes and support applicant-tracking workflows.
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