Demand Signals Specialist (B2B SaaS)

Location: Hybrid role based in Bellevue, Washington; Chicago, Illinois; or Toronto, Ontario, Canada

Salary: $80,000–$110,000 USD annually or $69,000–$94,600 CAD annually, depending on location, qualifications, and experience.

Company

Okta provides identity security infrastructure for organizations adopting cloud, AI, and modern enterprise technologies.

What you will do

• Build account, contact, and buying-group audiences for campaigns, field marketing, journey programs, and signal-triggered growth motions.
• Use Clay, Common Room, and comparable GTM platforms for audience creation, contact discovery, enrichment, segmentation, and account research.
• Prepare audience outputs for campaign, marketing automation, digital activation, and xDR teams.
• Communicate audience size, coverage, regional breakdowns, exclusions, data gaps, intent, and activation readiness.
• Perform quality checks covering duplicates, completeness, enrichment quality, persona fit, suppression logic, and regional accuracy.
• Partner with GrowthX, campaign, field marketing, journey architecture, marketing automation, and activation teams.

Requirements

• 1–3+ years of experience in marketing operations, growth operations, campaign operations, audience operations, demand generation, sales operations, data operations, or a related field.
• Strong attention to detail and experience working with structured data, lists, filters, segmentation logic, and QA processes.
• Experience or strong familiarity with B2B marketing and sales systems such as Salesforce, Marketo, 6sense, Clay, Common Room, or comparable GTM platforms.
• Comfort working with account and contact data, including enrichment, deduplication, segmentation, exclusions, and audience handoffs.
• Ability to communicate audience coverage, data gaps, and QA findings clearly while managing multiple requests and timelines.
• Ability to work cross-functionally with campaign, field, journey, marketing automation, and growth teams.

Nice to have

• Experience building or supporting B2B account and contact audiences.
• Experience with formulas, logic, filters, or workflow tools for organizing and manipulating data.
• Background in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology.
• Understanding of B2B buyer personas, buying groups, account segmentation, lifecycle stages, and campaign activation.

Culture & Benefits

• Health, dental, and vision insurance.
• 401(k), flexible spending account, paid time off, and parental leave for eligible US employees.
• RRSP with a match, healthcare spending, telemedicine, and paid leave for eligible Canadian employees.
• Equity and bonus opportunities where applicable.
• In-person onboarding focused on connection, mission, and impact.