Director, Insights (AI)

Location: Remote in the United States; based in or able to work hybrid from New York, NY

Salary: $135,000–$175,000 annually, plus monthly variable revenue payments and a discretionary annual performance bonus

Company

hirify.global is an independent full-funnel marketing agency in the United States, combining media, measurement, and proprietary technology to help brands improve growth and reduce waste.

What you will do

• Lead enterprise-level measurement frameworks connecting media performance with business outcomes, brand health, and ROI.
• Design multi-year learning agendas, testing roadmaps, incrementality studies, forecasting approaches, and campaign evaluations.
• Advise senior client stakeholders and translate complex analytical and statistical concepts into clear recommendations.
• Shape reporting, BI, dashboards, visualizations, and insight-delivery environments in partnership with BI and Data Engineering leads.
• Connect Planning, Investment, Media, and Analytics teams while improving cross-channel decision-making and analytical maturity.
• Manage and develop Senior Analysts and Managers, supporting hiring, coaching, capability building, and succession planning.

Requirements

• 10–12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field, including client-facing strategic leadership.
• Proven experience designing measurement frameworks and learning agendas for large brands or complex businesses.
• Deep familiarity with MMM concepts, incrementality testing, unified measurement, and modern measurement trade-offs.
• Strong understanding of BI tools, cloud data environments, SQL, and analytical methods.
• Exceptional presentation, storytelling, stakeholder influence, and commercial communication skills.
• Experience leading analytics talent and using AI tools responsibly to improve individual and team effectiveness.

Nice to have

• Experience in CPG and/or Retail, including syndicated and retail-oriented data sources and path-to-purchase dynamics.
• Bachelor’s degree in Statistics, Economics, Marketing, Business, or another quantitative field; an advanced degree is a plus.

Culture & Benefits

• 100% remote work with flexible time off and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending benefits.
• Retirement contribution match of up to 4% at 100%.
• Unlimited telemedicine and teletherapy, wellness benefits, equity, and parental leave.
• On-demand learning, mentorship, and leadership and management development programs.