Director of B2B Marketing (Fintech)

Location: Hybrid role based in Atlanta, GA, with several onsite days each week at the Atlantic Station office

Company

hirify.global is an employee purchase program within PROG Holdings, a fintech holding company providing payroll-deduction and other financial solutions.

What you will do

• Own demand generation across digital, paid, email, content, and event channels.
• Lead end-to-end B2B campaign strategy, execution, measurement, and optimization.
• Improve lead acquisition, conversion, MQL performance, and pipeline velocity.
• Refine go-to-market messaging, value propositions, buyer personas, segmentation, nurture journeys, and client journey mapping.
• Oversee website strategy, SEO alignment, conversion rate optimization, campaign reporting, and revenue-focused dashboards.
• Partner with Sales, Sales Enablement, Account Management, and client marketing teams to drive growth and retention.

Requirements

• 8–10+ years of B2B or client marketing experience.
• Proven experience leading demand generation and pipeline growth.
• Strong integrated marketing, analytical, written, and verbal communication skills.
• Proficiency with Salesforce and Marketo.
• Bachelor’s degree in business or a related field, or equivalent relevant experience.
• Ability to manage multiple workstreams and adapt to AI-enabled tools and evolving workflows.

Nice to have

• Experience in fintech, financial services, benefits, or employer-focused products.

Culture & Benefits

• Hybrid work model with onsite and offsite work.
• Medical, dental, vision, and company-paid basic life and AD&D insurance.
• 401(k) retirement plan and paid time off.
• Career development opportunities.
• Employee purchase program.