Demand Generation Specialist

Location: Tampa, FL, United States

Company

hirify.global is hiring for a demand generation role focused on B2B marketing campaigns and revenue growth.

What you will do

• Own campaign execution from launch through optimization, reporting, and performance improvement.
• Manage paid campaigns across LinkedIn Ads, Google Ads, Microsoft Ads, and display channels.
• Build intent-based audiences with ABM tools such as ZoomInfo and run retargeting programs.
• Partner with creative and web teams on ads, landing pages, SEO, and answer engine optimization.
• Plan email campaigns in Marketo and promote webinars, democasts, and in-person events.
• Analyze campaign and funnel data in Google Analytics, Salesforce, and Marketo, while supporting junior team members.

Requirements

• 2+ years of B2B marketing experience and a solid understanding of full-funnel marketing fundamentals.
• Ability to learn new channels, tools, and skills quickly and work flexibly across campaigns.
• Analytical and technically minded approach, including building reports and using metrics to guide decisions.
• Working understanding of Marketo, Salesforce, marketing attribution, and analytics platforms such as Google Analytics.
• Strong communication skills and willingness to teach and support others.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.

Nice to have

• Experience with connected TV and linear TV placements.
• Experience with large media buys, out-of-home campaigns, and regional event takeovers.
• Relevant marketing or platform certifications.

Culture & Benefits

• Growth-oriented role with increasing ownership of campaign execution.
• Cross-functional collaboration with creative, web, and broader business teams.
• Opportunity to train and support junior members of the marketing team.