Demand Generation Manager

Location: Tampa, FL, United States

What you will do

• Build and own the demand generation plan, including quarterly goals, channel mix, and budget allocation tied to pipeline and revenue targets.
• Manage, coach, and develop Demand Generation Specialists.
• Lead execution across paid media, email, web, SEO/AEO, webinars, democasts, and event promotion.
• Review channel performance and adjust investment based on campaign and funnel results.
• Partner with sales, creative, web, events, and experiences teams on integrated campaign planning.
• Translate data from Google Analytics, Salesforce, and Marketo into leadership reporting and improve ABM, retargeting, and testing practices.

Requirements

• 4+ years of B2B marketing experience with strong full-funnel demand generation skills.
• Experience leading or mentoring others and helping junior marketers develop.
• Working knowledge of Marketo, Salesforce, and marketing attribution.
• Ability to set strategic direction, prioritize trade-offs, and bring structure to evolving processes.
• Strong stakeholder management skills with the ability to align sales and marketing partners.

Nice to have

• Experience scaling a demand generation function or team from the ground up.
• Experience with CTV, linear TV, or large-scale media buys, including OOH and regional takeovers.
• Relevant marketing or platform certifications.

Culture & Benefits

• Fast-paced, high-performing, and collaborative working environment.
• Full-time employment.
• Opportunity to work closely with sales, creative, web, events, and experiences teams.