Manager Consumer Insights (Food)

Location: Corporate - Springdale, Arkansas, United States; 1st shift

Company

hirify.global develops and produces branded food products and operates a broad consumer-packaged-goods portfolio.

What you will do

• Develop consumer learning plans that translate business priorities into decisions, actions, timelines, and investment requirements.
• Partner with Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants to address business objectives.
• Lead qualitative, quantitative, and integrated research programs from problem definition through recommendations.
• Apply primary research, syndicated scanner and panel data, and innovative research methods.
• Manage suppliers, project quality, timing, budgets, and stakeholder alignment across multiple initiatives.
• Advance enterprise Consumer Insights standards and procedures.

Requirements

• Bachelor’s degree in Marketing, Psychology, Marketing Research, or a related field required; a master’s degree is preferred.
• 5+ years of relevant experience, preferably with a branded consumer-packaged-goods manufacturer or a combination of supplier-side and manufacturer-side experience.
• Proficiency with Microsoft 365 and the ability to learn and apply research, analytics, visualization, knowledge-management, and AI-enabled tools.
• Strong knowledge of marketing and market research fundamentals, including qualitative and quantitative approaches.
• Experience with consumer segmentation, category assessments, purchase drivers, concept development, brand strategy, campaign testing, need-state mapping, and innovation trends.
• Excellent planning, project management, communication, objective point-of-view, and problem-solving skills.

Nice to have

• Master’s degree.
• Innovation and food industry experience.

Culture & Benefits

• Full-time employment with paid time off.
• 401(k) plan.
• Health, life, dental, vision, and prescription drug benefits.
• Periodic travel.
• Relocation assistance may be available.
• Responsible use of approved AI tools is expected, including safeguarding sensitive information and validating AI-generated outputs.