Associate Director, Consumer Insights - Salty (Salty Snacks)

Location: Camden, New Jersey, United States

Salary: $142,300–$195,700 annual base salary

Company

hirify.global is a food company with a portfolio of established brands including hirify.global, Goldfish, Kettle Brand, Pepperidge Farm, Prego, Rao's Homemade, Snyder's of Hanover, and V8.

What you will do

• Lead consumer insights strategy for the Salty Snacks portfolio across brand, innovation, communications, packaging, shopper, and portfolio initiatives.
• Connect data, analytics, research, and human insights to identify growth opportunities and shape strategic direction.
• Translate consumer and category understanding into compelling storytelling, recommendations, and business action.
• Drive insight-led innovation from idea generation through commercialization and support the development of the innovation pipeline.
• Identify cultural, consumer, competitive, and marketplace trends to influence strategic priorities.
• Mentor team members and support improvements to insights processes, tools, vendors, and ways of working.

Requirements

• Bachelor's degree required; an MBA is preferred.
• At least 8 years of consumer insights experience, preferably in consumer packaged goods or food and beverage.
• Experience applying quantitative and qualitative research methodologies.
• Strong strategic thinking and ability to connect insights with business outcomes.
• Ability to influence cross-functional partners across brand marketing, innovation, analytics, and commercialization.
• Ability to work full time in Camden, New Jersey, United States.

Nice to have

• MBA or another advanced degree.
• Food and beverage or Salty Snacks category experience.
• Experience in highly matrixed organizations and with behavioral science or consumer decision-making frameworks.
• Experience leading insight development across innovation, brand strategy, communications, and commercialization.
• Experience mentoring junior talent or managing direct reports.

Culture & Benefits

• Medical, dental, disability, AD&D, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting and enrollment available from the first day.
• Unlimited sick time, paid time off, and holiday pay.
• Access to a fitness center, on-site day care, and company store at the world headquarters.
• Employee resource groups and a donation and volunteer matching program of up to $1,500 annually.