Consumer Insights Manager

Location: Remote - USA

Company

hirify.global is a fast-growing wellness brand focused on helping people connect with wellness through consumer-centered products and marketing.

What you will do

• Design and execute qualitative and quantitative consumer research, including surveys, focus groups, interviews, and ethnographic studies.
• Own the consumer segmentation framework and identify high-value audiences, behaviors, and messaging opportunities.
• Use shopper insights, cultural trends, competitor activity, and market analysis to guide product, brand, retail, and omnichannel strategies.
• Partner with data, analytics, product, marketing, and sales teams to translate consumer data into actionable recommendations.
• Manage external research vendors and agencies while coordinating multiple projects and timelines.
• Develop dashboards, reports, and presentations, and communicate findings to cross-functional teams and senior leadership.

Requirements

• Bachelor’s degree in Marketing, Psychology, Business, Statistics, or a related field; a master’s degree is preferred.
• 5+ years of experience in consumer insights, market research, or related roles.
• Strong experience with qualitative and quantitative research, surveys, segmentation, focus groups, and ethnographic studies.
• Proficiency in Excel and familiarity with SPSS, SAS, R, Python, Qualtrics, SurveyMonkey, CRM, and analytics platforms.
• Strong data storytelling and visualization skills using Tableau, Power BI, or similar tools.
• Excellent communication, presentation, analytical, project management, and cross-functional collaboration skills.

Nice to have

• Experience with brand tracking, shopper journey analysis, and customer satisfaction metrics such as NPS and CSAT.

Culture & Benefits

• Purpose-driven work focused on wellness and customer needs.
• Opportunity to influence product innovation, marketing strategy, and company direction.
• Data-driven and fast-paced working environment.