Market Insights Analyst

Location: Plano, Texas, United States

Company

hirify.global develops mobility solutions, with Toyota Financial Services providing finance and insurance products for Toyota and Lexus customers.

What you will do

• Define target non-retail business customers using research and multiple data sources.
• Represent customer needs and motivations in strategy development, business plans, products, services, and experiences.
• Understand dealer-network needs and identify related opportunities and risks.
• Use Toyota Financial Services and Toyota Motor North America consumer insights resources to develop market and customer understanding.
• Lead competitor benchmarking, identify market changes and trends, and translate findings into business opportunities.
• Create requirements that support solutions for non-retail customers.

Requirements

• BA or BS degree.
• At least 2 years of experience in consumer insights, marketing, or market research.
• Experience engaging with customers or dealers through interviews, focus groups, or similar methods.
• Ability to combine quantitative and qualitative insights to support business strategy.
• Strong storytelling and communication skills across organizational levels.
• Must have the right to work in the United States and must not require current or future immigration sponsorship.

Nice to have

• Advanced degree.
• At least 5 years of experience in consumer insights, marketing, or market research.
• Fleet-sector experience.
• Dealer engagement experience.
• Workshop facilitation experience.
• Competitive business benchmarking experience.

Culture & Benefits

• Team-oriented, flexible, and respectful work environment.
• Professional development programs and tuition reimbursement.
• Vehicle purchase discount and lease vehicle program, where applicable.
• Health care and wellness plans for employees and families.
• 401(k) plan with company match and potential annual retirement contribution.
• Paid holidays, paid time off, tax-advantaged accounts, family support services, and relocation assistance where applicable.