Senior Manager, Digital Shelf Content & Operations (Ecommerce)

Location: USA - NJ - Camden

Salary: $150,600-$207,100 annual base salary

Company

Campbell’s is a large food and beverage company with a portfolio of established consumer brands, including Campbell’s, Goldfish, Pepperidge Farm, Prego, Rao’s Homemade, and V8.

What you will do

• Own the digital shelf content strategy, operating model, roadmap, timelines, service levels, and escalation processes.
• Manage product content from item kickoff and asset collection through syndication, publication, validation, and ongoing maintenance.
• Track KPIs including activation timing, content accuracy, completeness, search visibility, enhanced content coverage, ratings and reviews, and SKU readiness.
• Develop retailer-specific SEO and content strategies using search, shopper, competitive, and content-health data.
• Ensure priority SKUs are ready for innovation launches, packaging updates, item transitions, and discontinuations.
• Partner with Brand Marketing, Sales, eCommerce, IT, Master Data, Regulatory, agencies, vendors, and retailer teams to improve digital shelf performance.

Requirements

• Bachelor’s degree in marketing, business, analytics, eCommerce, communications, or a related field.
• Eight or more years of experience in eCommerce, digital shelf, CPG marketing, category management, content operations, or a related discipline.
• Experience managing content across Amazon, Walmart, Target, Kroger, and Instacart.
• Experience with Salsify, Syndigo, PIM, DAM, GDSN, retailer portals, or related content systems.
• Experience establishing KPIs, analyzing performance, and leading cross-functional initiatives.

Nice to have

• CPG or consumables experience.
• Experience with SEO, enhanced content, ratings and reviews, automation, or AI-enabled content capabilities.

Culture & Benefits

• Full-time salaried employment with benefits beginning on the first day.
• Medical, dental, disability, AD&D, and life insurance options.
• Matching 401(k) plan with immediate vesting, paid time off, holiday pay, and unlimited sick time.
• Access to an on-site fitness center, company store, and day care at the headquarters location.
• Employee Resource Groups and a charitable matching program through Campbell’s Cares.