Product Marketing Manager (B2B SaaS)

Location: Remote within the country of employment; available locations include Berlin, Toronto, Barcelona, Warsaw, London, Brussels and Amsterdam.

Company

hirify.global develops open-source digital analytics focused on data sovereignty, privacy and trusted insights, serving organisations in 190 countries.

What you will do

• Define and strengthen product positioning, messaging and value propositions for hirify.global's analytics products.
• Research customers, buyers, markets and competitors to improve ICPs, personas and go-to-market decisions.
• Lead product marketing strategy and launches in partnership with Product, Sales and Marketing.
• Create sales enablement materials including pitch content, battlecards, persona guidance and value or ROI frameworks.
• Improve customer discovery, understanding and adoption of hirify.global's capabilities throughout the lifecycle.
• Maintain consistent product messaging across websites, campaigns, content, launches and sales conversations.

Requirements

• 5+ years of product marketing experience in a B2B SaaS or technology environment.
• Experience owning positioning, messaging, go-to-market strategy and product launches.
• Ability to turn customer, market and competitive insight into ICPs, value propositions and differentiated narratives.
• Experience building sales enablement that improves customer conversations and commercial outcomes.
• Ability to understand complex or technical products and communicate their customer value clearly.
• Strong written and spoken English, with clear communication in a global, asynchronous environment.

Nice to have

• Experience with web analytics, MarTech, data infrastructure, privacy technology or another technically complex SaaS category.
• Experience marketing open-source or developer-influenced products.
• Experience supporting enterprise or Sales-Led Growth motions.
• Experience adapting positioning across Europe and North America.
• French or German language skills.

Culture & Benefits

• 100% remote working within the country of employment, with flexible working hours aligned to collaboration and coverage needs.
• 25–30 days of paid annual leave plus national public holidays.
• Home-office equipment, co-working support and health insurance support where applicable.
• Mental-health and wellbeing support, professional development opportunities and a paid volunteering day.
• No-meeting Fridays and no more than two days per week with late meetings.
• Globally distributed, open-source environment with meaningful ownership and visible impact.