Product Marketing Manager (Digital Advertising Platform)

Location: Remote within the United States; the role is associated with Redmond, Washington, and the salary range is based on Washington state.

Salary: $100,000–$115,000 USD annually

Company

hirify.global is a technology solutions firm connecting strategy and execution across AI, cloud, data, product development, and emerging technology.

What you will do

• Gather and synthesize advertiser, market, and competitive insights to identify customer needs, product opportunities, and adoption barriers.
• Develop positioning, value propositions, messaging, proof points, and customer narratives for digital advertising products.
• Translate complex advertising functionality into clear customer benefits and use cases.
• Support go-to-market planning and launches for products, features, pilots, and platform capabilities.
• Create launch materials, presentations, FAQs, messaging frameworks, pitch decks, product overviews, training materials, and sales resources.
• Partner with Product Management, Marketing, Sales, and customer-facing teams to support launch readiness, stakeholder education, and product adoption.

Requirements

• 5+ years of product marketing and/or go-to-market strategy experience.
• 3+ years of digital advertising or ad tech experience, including knowledge of advertiser needs, products, and the competitive landscape.
• 3+ years of customer and market insights experience.
• Both inbound and outbound product marketing experience are required.
• Ability to translate complex technical product capabilities into customer-facing value propositions and messaging.
• Strong communication, collaboration, prioritization, and independent execution skills.

Nice to have

• Experience in digital advertising, ad tech, marketing technology, SaaS, or platform products.
• Familiarity with campaign performance, reporting, analytics, measurement, diagnostics, optimization, and media planning.
• Experience with advertiser-facing diagnostics, reporting, planning, measurement, or insights products.
• Experience supporting launches, pilots, new features, or comparable large-scale digital advertising platforms.

Culture & Benefits

• Remote work arrangement.
• Medical, dental, and vision coverage may be available to eligible employees.
• Flexible Spending Account and 401(k) retirement plan.
• Paid time off and parental leave.
• Professional growth and development opportunities.