Product Marketing Manager (B2B SaaS)

Location: Europe; remote, hybrid, or office-based work is available depending on preference.

Company

hirify.global is a B2B SaaS identity intelligence company developing technology for identity verification, biometrics, payment card analysis, fraud detection, and continuous identity control.

What you will do

• Own product positioning, messaging, and value propositions across industries, customer segments, personas, and markets.
• Analyze market trends, competitive positioning, pricing, and go-to-market approaches to identify differentiation opportunities.
• Use customer feedback, journey data, and performance insights to improve product priorities, campaigns, adoption, retention, and growth.
• Lead go-to-market strategies for new products and features across priority segments and geographies.
• Partner with Growth Marketing on campaigns and demand generation, and equip Sales with training, presentations, case studies, and persona-specific messaging.

Requirements

• 5+ years of product marketing experience, ideally in a B2B SaaS or technology environment.
• Strong experience with product positioning, market segmentation, personas, and go-to-market strategy.
• Experience adapting messaging across markets, channels, and audiences.
• Hands-on experience with market research, competitive intelligence, and customer insights.
• Excellent communication and storytelling skills, with the ability to explain complex products clearly.
• Experience collaborating with Product, Sales, Growth, and other cross-functional teams, plus confidence using CRM, marketing automation, analytics, and related tools.

Culture & Benefits

• People-first culture focused on growth, learning, and meaningful impact.
• Flexible remote, hybrid, and office-based work arrangements.
• Unlimited paid time off.
• Benefits tailored to the employee's region.
• Equity participation.

Hiring process

• Submit a resume through the application process.
• Applications are considered even when candidates do not meet every listed requirement.