2 дня назад
Senior Manager, Brand and Integrated Marketing
110 000 - 185 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Brand and Integrated Marketing (Brand Marketing): Leading Roo’s brand team and integrated campaigns across content, social, community, PR, events, web, paid channels, and the full customer journey with an accent on veterinary-community storytelling, creative consistency, and measurable campaign performance. Focus on developing multi-channel brand strategy, guiding internal teams and external partners, and using audience research, data, and AI tools to improve marketing effectiveness.
Location: Remote, limited to candidates in CT or MT timezones
Salary: $110,000–$185,000 USD annually, depending on geographical tier, skills, experience, and location.
Company
operates a veterinary staffing platform connecting veterinarians, technicians, and assistants with animal hospitals for relief work and hiring opportunities.
What you will do
- Set the strategic direction for brand marketing and translate business priorities into integrated campaigns and creative direction.
- Lead campaigns from audience insight and messaging through channel planning, execution, measurement, and iteration.
- Shape ’s brand narrative through thought leadership, industry reports, customer stories, executive visibility, events, and earned media.
- Lead and develop the brand team across brand and content, social and community, and events.
- Guide external partners across PR, design, web, advertising, and other creative programs.
- Build scalable brand systems and use data, research, AI, and emerging tools to improve marketing effectiveness and team efficiency.
Requirements
- Experience in brand marketing, integrated marketing, campaign marketing, or a related field, leading multi-channel work from strategy through execution.
- Experience managing and developing teams, direct reports, and external partners or agencies.
- Strong storytelling, creative judgment, visual consistency, and brand strategy skills.
- Ability to collaborate across teams, build trust, communicate clearly, and use data and research to drive measurable impact.
- Curiosity about new channels, formats, AI, and emerging marketing tools, with strong human judgment and creativity.
- Must be located in a CT or MT timezone.
Nice to have
- Experience in veterinary medicine, healthcare, technology, marketplaces, labor platforms, or mission-driven companies.
Culture & Benefits
- Mission-driven work supporting veterinary professionals and animal healthcare.
- Accelerated growth and learning opportunities.
- Home office, continuing education, and monthly wellness stipends.
- Comprehensive health benefits, with the base medical plan covered at 100%.
- 401(k), unlimited paid time off, paid parental and reproductive care leave.
- Domestic travel opportunities, including regional team-building events.
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