2 дня назад
Field Marketing Specialist (Asia)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Specialist (Asia) (B2B Marketing): Delivering integrated marketing campaigns and regional content initiatives across Korea, Greater China, Singapore, and Malaysia with an accent on campaign execution, technical content, digital marketing, and events. Focus on adapting marketing plans to regional cultures, coordinating global stakeholders, and using campaign data to improve performance.
Location: Role can be based in Seoul, Singapore, Malaysia, Auckland, Sydney, Brisbane, or Melbourne
Company
Global fire engineering, safety, security, and risk-based consulting organisation helping communities and clients address complex safety and security challenges.
What you will do
- Deliver end-to-end marketing campaigns across Korea, Greater China, Singapore, and Malaysia.
- Partner with regional leaders, technical experts, subject matter experts, and business development specialists to identify marketing needs and create action plans.
- Develop and coordinate thought leadership content, including articles, blogs, webinars, podcasts, case studies, whitepapers, social media, and email campaigns.
- Support speaking opportunities, events, conferences, and cross-regional marketing projects.
- Adapt campaigns to regional and cultural differences while collaborating with designers, digital marketing, and internal communications colleagues.
- Analyse marketing data and recommend improvements to campaign performance and outcomes.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field is preferred.
- 6+ years of B2B marketing experience, preferably in architecture, engineering, construction, or professional services consulting.
- Professional working proficiency in Korean, English, and Mandarin is required; full professional or native-level fluency is highly preferred.
- Experience with technical writing, marketing copywriting, proofreading, quality control, and AP writing style.
- Experience managing digital campaigns, social media content, thought leadership, email marketing, speaking opportunities, and events.
- Strong organisational skills, attention to detail, brand awareness, and proficiency with Microsoft 365, virtual meeting platforms, Adobe InDesign, Adobe Express, email marketing platforms, and digital asset management tools.
Nice to have
- Understanding of SEO best practices and marketing success metrics.
- Experience with CRM systems such as Dynamics.
Culture & Benefits
- Collaborative global marketing environment that values creativity, initiative, innovation, and continuous learning.
- Opportunity to work with an international organisation on campaigns across diverse Asian markets.
- Career development opportunities and access to global employee networks.
- Occasional flexibility to work extended hours to accommodate deliverables and time zones.
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