Marketing Automation Specialist (12-month Contract)

Location: Melbourne, VIC, Australia; full-time Australian working rights required on an ongoing basis.

Company

hirify.global operates an online vehicle marketplace focused on improving how people buy and sell vehicles.

What you will do

• Own automated customer journeys that drive engagement, retention, and membership.
• Build personalized, multi-channel communications using customer, product, and campaign insights.
• Define hypotheses, run experiments, optimize customer journeys, and share learnings across the team.
• Develop lifecycle communications including newsletters and long-form content.
• Support go-to-market campaigns for AI, instant offers, private ads, and payments.
• Manage segmentation, campaign setup, QA, delivery, and performance tracking against business metrics.

Requirements

• Deep hands-on experience in marketing automation, CRM, or lifecycle marketing.
• Experience building multi-channel automated journeys end to end.
• Strong skills in segmentation, personalization, testing, data analysis, and campaign QA.
• Ability to collaborate across paid media, SEO, GEO, growth analytics, and experimentation functions.
• Full-time Australian working rights required on an ongoing basis.
• Successful candidates must complete a National Police Record check.

Nice to have

• Hands-on experience with Braze.
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms.

Culture & Benefits

• 12-month contract within a cross-functional Growth Marketing team.
• Flexible working options, including the possibility of part-time work by agreement during recruitment.
• 24 weeks of paid parental leave for primary caregivers.
• Four weeks of paid secondary caregiver leave and paid family and fertility planning leave.
• Diverse and inclusive workplace with candidate support and workplace adjustments available.

Hiring process

• Recruitment discussions may include flexible working arrangements, including part-time options.
• Successful candidates undergo a National Police Record check and working-rights verification.