Lifecycle Campaign Manager, B2B (Braze)

Location: Richmond, Melbourne VIC, Australia; hybrid working

Company

hirify.global develops property technology and services that support customers throughout their property journey, including finding and financing homes.

What you will do

• Define the Salesforce Marketing Cloud migration plan and prioritise campaign opportunities based on Braze capabilities and product dependencies.
• Develop personalised, relevant and timely omnichannel communications across the customer lifecycle, with a focus on residential real estate agencies and agents.
• Manage audience targeting, campaign building, proofing, testing, launching and cross-channel communication schedules.
• Build and execute optimisation testing programs to improve engagement and conversion.
• Analyse campaign performance, share actionable insights and support lifecycle communications across customer segments.
• Collaborate with Lifecycle & Engagement, Marketing Automation & Enablement, GTM and Customer Product teams.

Requirements

• Experience creating and managing campaigns using an omnichannel or email marketing platform.
• Strong understanding of lifecycle communications, customer audiences and data-informed campaign development.
• Experience creating testing strategies and measuring communication performance.
• Ability to turn opportunities into actionable campaign plans and analyse post-launch results.
• Strong attention to detail, problem-solving ability and cross-functional collaboration skills.
• Ability to work in a hybrid role based in Richmond, Melbourne VIC, Australia.

Culture & Benefits

• Hybrid and flexible approach to working.
• Birthday leave and options to purchase additional leave.
• Flexible parental leave for primary and secondary carers.
• Volunteering leave, community grants and matched payroll giving.
• Hackdays and a focus on learning, growth, wellbeing, diversity and inclusion.