Business Development Director (German-speaking)

Location: Hybrid, Berlin, Germany

Company

Established, founder-led European company specialising in premium custom signage for flagship stores, showrooms, hotels, and offices across retail, luxury, automotive, hospitality, and technology.

What you will do

• Identify and win new enterprise brand accounts across Germany and Europe, from initial outreach through signed contracts.
• Build relationships with Heads of Brand, Retail Marketing, Visual Merchandising, and senior marketing stakeholders.
• Navigate buying processes involving marketing, retail operations, and procurement.
• Scope complex signage projects and brief the internal delivery team.
• Lead tenders, RFPs, pricing negotiations, and framework agreements.
• Grow accounts through repeat orders, upselling, multi-location rollouts, and selected trade fairs.

Requirements

• 2–4 years of new business or key account experience selling complex physical projects to enterprise brands.
• Hands-on experience with procurement, tenders, RFPs, pricing negotiations, and framework agreements.
• Native-level German and professional English.
• Based in Berlin or able to work from the Berlin office on a hybrid basis.
• Experience building a pipeline from scratch and engaging senior decision-makers.
• Structured approach to managing complex, multi-stakeholder deals and commercial negotiations.

Nice to have

• Existing network among brand, retail marketing, or visual merchandising leaders in DACH.
• Background in signage, brand experience, retail or shopper marketing, POS, visual merchandising, shopfitting, trade fair construction, event agencies, or large-format production.
• Experience using trade fairs as a lead generation channel.

Culture & Benefits

• Stable employment with an established founder-led company.
• Autonomy over pipeline development, client relationships, and sales approach.
• Experienced internal delivery team for handing over signed projects.
• Work on projects for recognised brands across retail, luxury, automotive, hospitality, and technology.
• Hybrid work arrangement based in Berlin.