Demand Generation Manager (B2B SaaS)

Location: Hybrid, with three days per week in the London, UK or Boston, MA office

Company

Builds composable commerce technology and AI-driven solutions that help enterprises scale digital and physical commerce experiences.

What you will do

• Build and execute full-funnel demand generation plans for a target industry sector.
• Run multi-channel campaigns, ABM programs, and always-on nurture tracks for priority accounts and personas.
• Plan and deliver industry events, conferences, executive roundtables, and field marketing activities from budgeting through follow-up.
• Partner with Sales and RevOps to define target accounts and deliver tailored ABM plays, including targeted advertising, direct mail, landing pages, and outreach support.
• Translate product marketing use cases and case studies into campaign assets, landing pages, and outreach sequences.
• Track MQL, SQL, and pipeline targets, run test-and-learn cycles, and optimize programs using performance data.

Requirements

• 3+ years of experience in demand generation, performance marketing, account-based marketing, industry marketing, or growth marketing within B2B SaaS.
• Hands-on experience running multi-channel campaigns and ABM programs from concept through pipeline reporting.
• Experience planning field events, executive roundtables, or conference programs that convert into pipeline.
• Strong collaboration skills and experience working with Product Marketing, Sales, and RevOps.
• Proficiency with marketing and campaign tools such as HubSpot, Demandbase, Navattic, and standard reporting and attribution tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, plus practical curiosity about using AI tools for ideation, content, targeting, or reporting.

Culture & Benefits

• Hybrid work with regular collaboration from the London or Boston office.
• Comprehensive health benefits for employees and dependents, including personalized mental health support.
• Annual learning budget, self-paced learning platforms, language training, coaching, mentorship, and leadership programs.
• Additional fully paid parental leave through the Family Leave Plus program.
• Equity participation program and an inclusive hiring environment.