Founding Performance Marketing Lead

Location: United States; remote

Company

hirify.global is building an AI recruiting operating system, with Arbi helping companies discover, engage, screen, and evaluate talent at scale.

What you will do

• Build, launch, manage, and optimize paid acquisition across LinkedIn, Meta, Google, retargeting, and emerging channels.
• Develop a repeatable creative testing system spanning video, UGC, founder-led creative, static ads, customer proof, case studies, and landing pages.
• Own the conversion funnel from ad click through landing page, demo or trial, activation, qualified pipeline, and closed ARR.
• Set up campaign tracking, UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting.
• Run continuous A/B and multivariate experiments across creative, copy, audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix.
• Partner with Product, Design, Sales, and Revenue Operations on audience discovery, product-led growth, activation, lifecycle nudges, and workflow automation.

Requirements

• 4–8+ years of hands-on performance marketing, growth marketing, or demand generation experience, ideally in B2B SaaS, AI, HR tech, recruiting technology, or another high-growth technology category.
• Experience personally managing and scaling approximately $50K–$250K+ per month in paid media and converting spend into qualified pipeline and revenue.
• Hands-on expertise with ad platforms, campaign and audience creation, conversion tracking, creative testing, budgets, bids, and optimization.
• Strong understanding of funnel economics, including CPL, CAC, LTV, CAC payback, conversion rates, pipeline velocity, and acquisition efficiency.
• Experience improving landing pages, forms, demo flows, or trial experiences, with strong creative judgment and CRO skills.
• Ability to work with analytics, dashboards, CRM data, attribution, experimentation, imperfect datasets, and clear written messaging.

Nice to have

• Experience building performance marketing from near-zero at an early-stage or high-growth B2B SaaS company.
• Background in HR tech, recruiting technology, AI, developer tools, enterprise SaaS, or another complex B2B category.
• Experience with HubSpot, Salesforce, Webflow, Framer, GA4, Segment, Mixpanel, Amplitude, Clay, Zapier, Make, or modern attribution tools.
• Experience building lightweight automations, scripts, dashboards, AI-assisted workflows, or product-led growth experiments.

Culture & Benefits

• Founding-level ownership with autonomy to build the growth engine and operating playbook from the ground up.
• Direct collaboration with the founders and close partnership with Product, Design, Sales, and Revenue Operations.
• AI-native working environment where AI is embedded in research, creative, analysis, automation, and decision-making.
• High-trust role with clear accountability for qualified pipeline, revenue, acquisition economics, and experimentation outcomes.
• Potential path toward broader Head of Growth leadership as the company scales.

Hiring process

• Introductory conversation focused on fit, ownership, and growth-stage experience.
• Deep dive into one or two performance programs personally operated.
• Practical working session or case discussion on audience, creative, funnel, and measurement strategy, followed by a founder conversation.