Member Growth Specialist (AI)

Location: Hybrid working from the HQ in Cossington, Leicestershire, or the London, Holborn office; fully remote working is not available.

Company

hirify.global provides savings, discounts, products, and services for NHS workers, emergency services personnel, social care professionals, teachers, and armed forces members.

What you will do

• Support automated outreach and lifecycle communications for member organisations.
• Segment organisations and test messaging to improve engagement and response rates.
• Help organisations promote hirify.global to employees and drive member sign-ups and activation.
• Plan, run, and optimise paid campaigns across Google Ads, Meta, TikTok, and emerging channels.
• Design A/B tests, landing pages, and conversion-focused campaigns.
• Build dashboards and turn campaign, funnel, and channel data from GA4 and Amplitude into actionable insights.

Requirements

• Experience building automated outreach workflows and lifecycle communications in a CRM platform.
• Experience in growth, performance, digital, or acquisition marketing across the campaign lifecycle.
• Exposure to paid campaigns across channels such as Google Ads, Meta, or TikTok.
• Strong test-and-learn mindset and confidence using data to make decisions.
• Familiarity with CMS platforms and landing-page optimisation principles.
• Strong collaboration skills and comfort working in a fast-moving environment.

Nice to have

• Interest in how AI and emerging digital tools are changing growth marketing.

Culture & Benefits

• Hybrid working with flexible hours and in-person collaboration.
• 25 days of annual leave, a birthday day off, and a holiday buy-and-sell scheme.
• Company bonus scheme, pension scheme, enhanced parental leave, and absence leave.
• BUPA medical insurance, healthcare cashback, employee assistance, and mental health support.
• Learning and development culture with a personal growth fund.
• Office amenities including free parking and EV charging at HQ, an onsite gym, social events, and employee discounts.