Marketing Manager, EMEA – Mattel Masterbrand & Creations

Location: Milano, Italy; hybrid working set-up

Gross annual salary: EUR 66,400–78,850, plus a target 15% bonus under the hirify.global Incentive Plan.

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences through a portfolio of franchise brands.

What you will do

• Lead planning and execution of Masterbrand campaigns and evergreen initiatives across EMEA, including integrated marketing, media, experiential, and retail extensions.
• Own EMEA-based hirify.global Creations collaborations from partnership development and contract negotiations through integrated go-to-market execution.
• Lead hirify.global’s presence at EMEA-based Comic Cons, including Lucca.
• Manage activation budgets, agency partners, external vendors, production timelines, and campaign investments.
• Gather consumer, retail, and cultural insights to inform regional decisions and global planning.
• Establish KPIs and measurement frameworks to evaluate performance, optimize investments, and capture learnings.

Requirements

• 7+ years of experience in brand, integrated, regional, or local marketing.
• Experience executing integrated campaigns and consumer activations across multiple markets.
• Strong project and program management skills, with the ability to manage multiple complex initiatives simultaneously.
• Experience managing agency partners, production timelines, marketing budgets, and ROI.
• Strong cross-functional collaboration, stakeholder management, communication, presentation, and organizational skills.
• Proficiency in Outlook, PowerPoint, Word, and Excel.

Culture & Benefits

• Flexible hybrid work model combining purposeful in-person collaboration with flexibility.
• Time off according to CCNL Giocattolo Industria.
• Meal allowance, health insurance, AD&D insurance, and flexible benefits for kindergarten, public transport, or vouchers.
• Employee assistance program with access to Modern Health, Headspace, and Maven.
• Toy discount and Christmas gift.
• Paid family benefits, including up to 24 weeks for the first caregiver or 12 weeks for a co-parent, plus return-to-work and family-care programs.