Performance Marketing Manager (AI)

Location: Fully remote; applicants must be based in the United States or Canada.

Salary: $65,000–$80,000 per year, with the range varying by location, market data, skills, experience, education, and certifications.

Company

hirify.global creates content and experiences for outdoor, wellness, and endurance enthusiasts through its media and lifestyle platforms.

What you will do

• Build, launch, manage, and optimize paid social campaigns across Meta, TikTok, YouTube, and other advertising platforms.
• Support member acquisition for Outside+ products, newsletter subscriber growth, and broader content promotion campaigns.
• Coordinate creative assets, targeting, timelines, tracking, budgets, and deliverables with sales, creative, account management, ad operations, and content teams.
• Perform pre-launch quality assurance and monitor campaign pacing, delivery, spend, and performance throughout each flight.
• Produce post-campaign reports, communicate delivery or optimization concerns, and provide actionable performance recommendations.
• Schedule sponsored and collaborative organic social posts and ensure all campaign deliverables are fulfilled accurately and on time.

Requirements

• 5+ years of experience managing paid social campaigns for brands, publishers, agencies, or media organizations.
• Hands-on experience with Meta Ads Manager, TikTok, and YouTube.
• Strong knowledge of campaign setup, audience targeting, budgeting, optimization, reporting, and sponsored content campaigns.
• Ability to build and apply ROI models and translate campaign data into actionable recommendations.
• Experience with analytics and reporting tools such as Sprout Social, Meta Business Suite, or Google Analytics.
• Strong project management, organizational, communication, and cross-functional collaboration skills, with the ability to manage multiple campaigns simultaneously.

Nice to have

• Experience with LinkedIn, Pinterest, Reddit, Google, or other paid platforms.
• Experience supporting subscription, membership, or newsletter acquisition campaigns.
• Proficiency with AI tools and interest in using AI to streamline workflows.
• Passion for digital media, social platforms, and the active outdoor lifestyle.

Culture & Benefits

• Fully remote work within the United States or Canada.
• Health care, vision, dental, and retirement benefits.
• Flexible Time Away and sick leave.
• Inclusive workplace with equal opportunity and disability accommodation commitments.