Performance Marketing Manager (AI)

Location: Remote; role can be performed in Colorado

Salary: $65,000–$80,000 per year, with the range varying by location, market data, skills, experience, degrees, and certifications.

Company

hirify.global provides content and experiences for outdoor, wellness, and endurance audiences, reaching more than 70 million enthusiasts each month.

What you will do

• Build, launch, manage, and optimize paid social campaigns across Meta, TikTok, YouTube, and other platforms.
• Support member acquisition for Outside+ products, newsletter subscriber growth, and content promotion campaigns.
• Coordinate campaign assets, targeting, timelines, and deliverables with sales, creative, ad operations, account management, and content teams.
• Perform pre-launch quality assurance on creative assets, tracking, links, and campaign setup.
• Monitor pacing, budgets, delivery, and KPIs; implement optimizations throughout campaign flights.
• Prepare post-campaign reports, actionable insights, and sponsored or collaborative organic social posts.

Requirements

• 5+ years of experience managing paid social campaigns for brands, publishers, agencies, or media organizations.
• Hands-on experience with Meta Ads Manager, TikTok, and YouTube.
• Strong knowledge of campaign setup, audience targeting, budgeting, optimization, and reporting.
• Experience managing sponsored content or advertiser-funded campaigns.
• Ability to build and apply ROI models and translate campaign data into actionable recommendations.
• Strong project management, organizational, communication, and multitasking skills.

Nice to have

• Experience with LinkedIn, Pinterest, Reddit, Google, or other paid platforms.
• Experience with subscription, membership, or newsletter acquisition campaigns.
• Familiarity with Sprout Social, Meta Business Suite, Google Analytics, or similar tools.
• Passion for digital media, social platforms, and the active outdoor lifestyle.

Culture & Benefits

• Fully remote work arrangement.
• Health care, vision, and dental benefits.
• Retirement benefits.
• Flexible Time Away and sick leave.
• Inclusive workplace and equal opportunity employment practices.