6 дней назад
Marketing Automation Specialist (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Automation Specialist (AI): Creating and optimizing marketing automation campaigns, workflows, database processes, and measurement tools with an accent on Marketo, Salesforce, segmentation, personalization, and data quality. Focus on solving complex data and configuration issues, implementing A/B testing, maintaining compliant databases, and improving lead conversion through global stakeholder coordination.
Location: Ukraine — Remote
Company
is a global experience innovation company combining data, AI, creativity, and technology to help recognized brands create digital experiences.
What you will do
- Create, optimize, and deploy marketing automation campaigns focused on database growth and lead nurturing.
- Build sophisticated workflows across marketing, sales, CRM, event, advertising, and talent acquisition platforms.
- Evaluate campaign effectiveness and maintain accurate databases and dashboards.
- Apply segmentation, personalization, and A/B testing to improve customer journeys, conversion rates, and revenue.
- Maintain database hygiene in line with legal requirements and marketing best practices.
- Coordinate with stakeholders across the globe on incoming requests and roadmap items.
Requirements
- At least 3 years of experience with the Marketo marketing automation platform.
- Advanced knowledge and experience with Salesforce CRM.
- Strong ability to investigate data, logs, and system configurations to identify root causes.
- Upper-intermediate English level required.
- Accountability, strong communication, collaboration, and time-management skills.
- Strong interest in continuously learning about business and marketing technology.
Nice to have
- Experience with Optimizely, LinkedIn Recruiter, LinkedIn Sales Navigator, Typeform, Google Analytics, Hootsuite, TwentyThree, Bynder, Supermetrics, BigQuery, or Power BI.
Culture & Benefits
- Inclusive, diverse, creative, and autonomy-oriented workplace culture.
- Medical insurance, sports reimbursement, and free psychological and legal consultations.
- Maternity and paternity leave support.
- Internal workshops, learning initiatives, certification reimbursement, and professional communities.
- Mentoring, career development through a Growth Framework, and progressive benefits based on tenure.
Hiring process
- The Talent Acquisition team reviews applications and evaluates candidates based on skills, experience, and potential.
- Applications should include relevant experience and expertise; age, gender, marital status, and headshots are not required.
- Reasonable interview accommodations can be requested during the application process.
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