Lifecycle Marketing Specialist (AI)

Location: Hybrid role based in Richmond, Melbourne VIC, Australia

Company

hirify.global operates in property and financial services, helping consumers find and finance homes and connecting mortgage customers with brokers through Mortgage Choice.

What you will do

• Develop and deliver lifecycle marketing and communications programs in HubSpot across acquisition, lead nurture, retention, refinance, reactivation, and broker-connection journeys.
• Manage personalised email and lifecycle campaigns end to end, including briefing, audience selection, content, build, QA, launch, reporting, and optimisation.
• Build and maintain HubSpot workflows, lists, segments, suppression rules, contact data, templates, and campaign settings.
• Create clear customer and broker communications, including email copy, calls to action, articles, and supporting marketing materials.
• Partner with brokers, Group Office stakeholders, content teams, legal, and compliance teams to deliver practical campaigns and approvals.
• Monitor performance, run tests, troubleshoot HTML, data, workflow, platform, and deliverability issues, and recommend improvements.

Requirements

• Tertiary qualification in marketing, business, communications, or a related discipline.
• At least 3 years of experience in lifecycle marketing, CRM, marketing automation, email marketing, or communications.
• Strong HubSpot expertise covering platform administration, CRM data management, nurture journeys, segmentation, workflows, QA, analytics, testing, and reporting.
• Experience managing end-to-end campaign delivery from brief and build through launch and post-campaign analysis.
• Strong copywriting, editing, stakeholder management, data analysis, and campaign optimisation skills.
• Ability to work independently, manage competing priorities, troubleshoot operational issues, and communicate with technical and non-technical stakeholders.

Nice to have

• Experience in financial services, lending, mortgage broking, or a franchise network.
• Practical AI capability and willingness to experiment with AI tools to improve marketing output and operational performance.

Culture & Benefits

• Hybrid and flexible approach to working.
• Birthday leave, purchased leave options, and flexible parental leave for primary and secondary carers.
• Volunteering leave, community grants, matched payroll giving, and a charity-focused Community Café.
• Hackdays and opportunities to learn, grow, and develop new ideas.
• Commitment to diversity, equity, inclusion, and employee physical, mental, emotional, and financial wellbeing.