Principal, Offline Acquisition Marketing

Location: Remote, United States

Base salary: $127,000–$223,000 per year

Company

hirify.global is a life insurance technology company building a three-sided platform for consumers, agents, and carriers.

What you will do

• Own the strategy, execution, reporting, and optimization of the Streaming TV and OTT marketing program against budget and growth goals.
• Partner with Creative, Analytics, MarTech, Product, and Finance teams to manage channel performance.
• Develop incrementality measurement practices and run frequent experiments.
• Lead direct IO and programmatic buying strategies, including agency media buys, negotiations, contracts, and reconciliations.
• Evaluate data vendors and marketing technology for targeting, bidding, attribution, content visibility, supply path optimization, and buying efficiency.
• Present channel insights, test opportunities, and forward-looking growth strategies to senior leadership.

Requirements

• At least five years of experience managing offline performance marketing campaigns at high-growth companies where user acquisition was critical to growth.
• Proven in-house experience at a high-growth direct-response B2C startup; fintech or insurtech experience is preferred.
• Deep knowledge of traditional offline media, Streaming TV, OTT, and online video; experience with TV or partnerships is valuable.
• Strong executive communication, cross-functional alignment, prioritization, and autonomous execution skills.
• Advanced Microsoft Excel skills and the ability to work effectively with AI tools such as Hex, Claude, and Gemini.
• Experience partnering with adtech and data teams, with a rigorous approach to testing, iteration, and implementation.

Nice to have

• Experience in fintech or insurtech.
• Additional channel experience in TV, online video, or partnerships.
• Experience working in startup environments and scaling operational systems.

Culture & Benefits

• Fast-growing startup environment with close collaboration across multiple teams and senior management.
• Opportunity to develop marketing strategy while remaining hands-on with optimization.
• Base compensation varies by US work location, skills, experience, and education or training.
• Additional bonus, equity, and benefits may apply beyond the stated base salary.
• Inclusive and equal-opportunity workplace.