Paid Digital Acquisition Manager

Location: Hybrid at hirify.global NYC in Tribeca, New York; remote on Mondays and Fridays, in-office Tuesday through Thursday

Salary: $100,000–$110,000 base salary per year plus equity grant

Company

hirify.global is building a marketing function to help more students discover, choose, and enroll in its programs.

What you will do

• Manage and optimize paid social and paid search campaigns for selected programs under the direction of the Senior Manager, Performance & Lifecycle Marketing.
• Pull and interpret campaign performance data, identify insights, and make clear recommendations.
• Partner with creative, lifecycle, and social teams on testing, targeting, budget pacing, enrollment, and application goals.
• Support go-to-market media plans for new programs.
• Identify opportunities to improve conversion rates across the marketing funnel.
• Use AI tools extensively while maintaining campaign and deliverable quality.

Requirements

• 3+ years of hands-on experience managing paid social and paid search campaigns.
• Experience translating paid social insights into advertising ideas for brand and creative teams.
• Strong working knowledge of GA4, including report creation and data interpretation.
• Strong working knowledge of conversion tracking.
• Ability to work with data and translate analysis into clear recommendations.
• Detail-oriented, organized, and able to move quickly across multiple programs.

Nice to have

• Experience in a consumer-facing, enrollment-driven, or SaaS environment.
• Familiarity with lifecycle and CRM marketing coordination.
• Hands-on experience setting up conversion tracking.

Culture & Benefits

• Medical, dental, and vision insurance.
• 401(k) match.
• Fertility benefits through Carrot.
• Flexible time away and paid holidays.
• In-office lunches, social events, and a dog-friendly New York office.