Principal Marketing Manager, Paid Social (Fintech)

Location: Charlotte, North Carolina, United States

Company

hirify.global is a financial technology platform behind products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own full-funnel paid social strategy and execution across Meta, TikTok, Snapchat, Reddit, and Pinterest.
• Align paid social campaigns with brand moments, sponsorships, activations, organic social, creative, and influencer initiatives.
• Develop strategies to reach Gen Z and improve engagement, perception, and consideration of Credit Karma.
• Advance measurement through cleaner conversion tracking, attribution improvements, incrementality tests, brand lift studies, and audience validation.
• Manage testing roadmaps, emerging platform formats, budgets, pacing, and efficient allocation against business priorities.
• Present campaign performance and program-level insights to senior stakeholders while mentoring cross-functional marketing teams.

Requirements

• 8+ years of performance marketing or paid social experience, including ownership of brand or upper-funnel strategy.
• Deep fluency across Meta, TikTok, Snapchat, Reddit, and Pinterest, with tactical expertise in at least two major platforms.
• Experience scaling and optimizing large, full-funnel paid social campaigns across multiple platforms.
• Hands-on experience with CAPI, probabilistic attribution, SKAN, ATT, and privacy-related ecosystem policies.
• Strong strategic communication, storytelling, stakeholder presentation, and peer-alignment skills without formal authority.
• Bachelor's degree, proficiency with AI tools and advanced Excel or Google Sheets.

Nice to have

• Proficiency with SQL, BigQuery, or Looker.
• Experience working with influencers.

Culture & Benefits

• Collaboration with paid marketing, integrated marketing, social strategy, data science, analytics, creative, and agency partners.
• Competitive compensation with performance-based cash bonus eligibility, equity rewards, and benefits.
• Regular pay comparisons across ethnicity and gender categories to support fair pay practices.