Product Marketing Manager, New Verticals (Healthcare)

Location: San Francisco, United States; hybrid role requiring three full days in the office per week

Annual salary: $136,000–$204,000, plus equity and benefits

Company

hirify.global uses AI-powered, human-centered technology to scale evidence-based healthcare for musculoskeletal conditions, serving health plans, employers, and other healthcare partners.

What you will do

• Own go-to-market strategy and execution for new healthcare verticals, including positioning, launch planning, audiences, milestones, and measurement.
• Create messaging, presentation decks, FAQs, objection-handling resources, and other materials for health-plan approvals and client conversations.
• Lead live enablement sessions and help Client Success drive readiness and adoption of new offerings.
• Partner with Health Services, Client Success, Product, Clinical, and other cross-functional teams to move expansion decisions forward.
• Track adoption separately from approval coverage and use client feedback, recurring objections, and performance data to improve execution.
• Keep leadership informed about progress, risks, tradeoffs, and decisions needed.

Requirements

• Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes.
• Ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams.
• Experience leading cross-functional work from planning through execution and influencing partners without direct authority.
• Product marketing experience in healthcare, digital health, or another complex, evidence-based category.
• Ability to translate clinical or technical information into differentiated, business-relevant positioning and use customer feedback to improve go-to-market execution.
• Must be based in San Francisco and work from the office three days per week.

Nice to have

• Experience working with benefit managers, health plans, or healthcare services teams.
• Experience enabling sales, Client Success, or partnership teams to drive adoption.
• Experience measuring adoption of healthcare products or services.

Culture & Benefits

• Hybrid work environment with a dog-friendly San Francisco office.
• Medical, dental, and vision coverage for employees and family members.
• Support for gender-affirming care, family and fertility planning, and travel reimbursements when healthcare is unavailable locally.
• Traditional or Roth 401(k) options with a 2% company match.
• Learning and development stipends and access to discounted company stock through an ESPP.