Group Manager, Brand & Integrated Marketing (Fintech)

Location: Oakland, California or Charlotte, North Carolina, United States

Base salary: $213,500–$289,000 per year, plus potential bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Oversee Credit Karma's brand positioning, narrative, and messaging frameworks across campaigns, channels, and customer experiences.
• Build full-funnel marketing plans that connect brand strategy, creative development, channel execution, and business priorities.
• Lead integrated campaign strategy and orchestration across paid and owned channels.
• Partner with communications, social, partnerships, media, research, analytics, product marketing, and growth marketing teams.
• Provide strategic direction to internal creative teams and agency partners from concept development through execution.
• Lead, mentor, and develop five direct reports across Brand Strategy and Integrated Marketing.

Requirements

• 12+ years of experience in Brand Strategy, Integrated Marketing, or Marketing Strategy, including ownership of full-funnel campaigns from brief through in-market execution.
• 5+ years of people management experience, including leadership and development of senior individual contributors.
• Experience shaping brand positioning or narrative frameworks that materially influenced market-facing work.
• Experience aligning brand, creative, media, research, product marketing, growth marketing, and partnership functions.
• Experience working with both creative agencies and in-house creative teams.
• Bachelor's degree and experience operating in a large, matrixed organization.

Nice to have

• Experience in consumer technology, fintech, or financial services.
• Experience managing a brand within a parent or partner brand ecosystem.
• Familiarity with AI-powered tools and workflows in marketing strategy and campaign operations.

Culture & Benefits

• Competitive compensation with a pay-for-performance approach.
• Potential cash bonus, equity rewards, and benefits under applicable company plans.
• Collaboration across a large, matrixed organization with cross-functional marketing teams.
• Operating principles include Customer Obsession, Courage, Stronger Together, Integrity Without Compromise, and We Care and Give Back.