Senior Demand Generation Marketing Manager

Location: Remote

Salary: $150,000–$200,000 annual hiring range for most US-based locations; location-based ranges may differ for candidates outside the US or in premium markets.

Company

hirify.global is a product-led software company providing a platform to build, deploy, and scale modern web applications for developers and enterprise teams.

What you will do

• Build and own the paid acquisition strategy across paid search, paid social, retargeting, sponsorships, and new test channels.
• Design experiments to identify incremental growth, evaluate audiences and channels, and determine where to scale or reduce spend.
• Manage external agency relationships, including briefs, performance expectations, accountability, and the transition of work in-house as the function grows.
• Own budget planning, pacing, ROI reporting, and investment recommendations for paid marketing.
• Partner with Marketing Operations and Data to implement attribution, UTM tracking, CAC, signup, pipeline contribution, and payback measurement.
• Work with Product Marketing, Lifecycle, and Campaigns on targeting, messaging, onboarding, activation, and the roadmap for a fully staffed paid-performance team.

Requirements

• 6+ years of experience in demand generation or performance marketing.
• Direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment.
• Hands-on experience running paid search, paid social, and retargeting programs.
• Experience building or significantly scaling a paid acquisition program at an early stage.
• Experience managing external agencies or partners and holding them accountable to performance targets.
• Working knowledge of attribution and marketing measurement, with experience partnering with Marketing Operations or Data teams.

Nice to have

• Experience marketing to developers or other technical audiences.
• Experience with a product-led growth motion combining paid acquisition with a large organic and self-serve funnel.

Culture & Benefits

• Fully distributed work environment.
• Collaborative culture focused on thoughtful, compassionate work and diverse perspectives.
• Competitive, market-based compensation with equity participation and benefits.
• Equal opportunity workplace with accommodation support available during the interview process.

Hiring process

• Submit a resume or brief summary of job history and skills; a cover letter is optional.
• Interview accommodations can be requested during the application process.